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© 2004 Bonita Productions Inc.
Real Travel Adventures International Magazine
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The world famous interior design store in Stockholm - Svenskt Tenn celebrates 80 years of inspiration
There are few interior design stores in Sweden, let alone the world, with a reputation to equal that of Svenskt Tenn. This year the company will celebrate its 80th year as a source of inspiration for the design-minded and designers alike.
The jubilee year is being celebrated with themed exhibitions in honour of our founder Estrid Ericson. A new book about pewter art objects is to be published in the autumn and to commemorate her birth date on 16 September, we will be presenting a unique pewter project with works by Sweden's leading artists and craftspeople.
All at the Svenskt Tenn store at Strandvägen 5 in Stockholm.
Visit the website to see all the quality products: www.svenskttenn.se
`An orchid in a winter landscape', `Fairy in a magical store' and `Entrepreneur and aesthete'. Estrid Ericson, the outstanding woman who founded Svenskt Tenn, has many monikers. She started the company to reinvent pewter as a contemporary material and did it very successfully. As early as 1925 she made her breakthrough when her pewter pieces were shown in Europe and America. In the same year the Svenskt Tenn company was awarded a gold medal in Paris. She succeeded in everything she did. When she offered architect Josef Frank a refuge in 1933 it was the beginning of an exceptionally fruitful partnership that would last 34 years and make Svenskt Tenn the germinal interior decoration company that it is today.
Estrid Ericson taught us a new way to look at interior decoration. She created the tradition of exhibitions in the store; where people can go to seek inspiration and ideas for their own homes. The jubilee year of exhibition themes are in her honour and will culminate in the autumn when ten famous Swedish designers and craftspeople present a new collection of pewter products.
The following exhibitions will take place in 2004 at Svenskt Tenn, Strandvägen 5 in Stockholm:
“Annes Hus” , at the museum Millesgården in Stockholm, April 1 - September 30
Architect Thomas Sandell creates the interior of Annes Hus; a mix of Josef Frank classics, Sandell's own designs and contemporary Swedish designers by Källem“The table as a work of art”, April 19 to September 1
Estrid Ericson had a great passion for table settings and she made a successful debut at the “Table sets you” exhibition in 1933, where she was a trendsetter and source of inspiration. From simple kitchen table settings to passionate works of art - her style was instantly recognizable. Coming into the store at Christmas time or Easter time you would have been met with her table settings and flower arrangements, giving you a taste of the holiday season to come. This exhibition recreates her spirit in a contemporary way.
“Svenskt Nytt Tenn”, September 16 to November 5
Ten of Sweden's most famous designers and craftspeople have been asked to revitalize and contribute to a new way of thinking about pewter as a material. The exhibition opens on Estrid Ericson's birth date on September 16. The exhibition includes a historical perspective on pewter from Svenskt Tenn's archive.
For the inauguration of “Svenskt Nytt Tenn” on September 16, a new book about pewter as an art material and pewter at Svenskt Tenn: `Svenskt Tenn 1924 - 2004' is being published. The book will be launched by Atlantis, its publisher. Contributors to this book include; Hedvig Hedqvist, Rikard Jacobson and writer Jan von Gerber.
“Estrid Ericson's Christmas”, November 19 - December 23
The jubilee year will come to a close with a traditional Christmas store. The theme includes, white, gold, silver, shells and feathers; all typically used by Estrid Ericson.
Facts
Svenskt Tenn, Strandvägen 5 Stockholm
Departments: Furniture, textiles, lamps and gifts.
Opening times: 10.00 - 18.00 week days
10.00 - 16.00 Saturdays
Telephone: + 46 8 670 16 00.
For further information please visit www.svenskttenn.se or contact:
Real Travel Adventures Web Magazine
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© 2004 Bonita Productions Inc
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